Ewen, Stuart. <br/><br/>
PR! :  a social history of spin / 
 Social history of spin 
Stuart Ewen. 
 - 1st ed. 
 - New York :  Basic Books,  c1996. 
 - xv, 480 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 449-470) and index. 
<br/><br/>Stagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos. 
<br/><br/> PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted. 
<br/><br/><label>ISBN: </label>0465061680 
<br/><br/><label>LCCN: </label>96002243  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM263  / .E849 1996 
<br/><br/><label>Dewey Class. No.: </label>659.2