TY  - BOOK
AU  - Ewen,Stuart
TI  - PR!: a social history of spin 
SN  - 0465061680
AV  - HM263 .E849 1996
U1  - 659.2 20
PY  - 1996///
CY  - New York
PB  - Basic Books
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references (p. 449-470) and index; Stagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos
N2  - PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted
ER  -