O'Connor, Rory,  1951- <br/><br/>
Friends, followers, and the future :  how social media are changing politics, threatening big brands, and killing traditional media / 
Rory O'Connor. 
 - San Francisco :  City Lights Books,  c2012. 
 - 285 p. ;  18 cm. 
<br/><br/>Introduction: word of mouse -- The rise of social media -- Brands, cesspools, and credibility -- Can brands be trusted? -- The Facebook decade: F8=Fate? -- The death of privacy -- The YouTube effect : 48 hours every minute -- Twitter : news no longer breaks, it tweets -- Google loses its buzz -- The new breed of media researchers -- Public displays of connection -- Politics 2.0 -- The daily me vs. the daily we -- The state of the media & the death of brands -- Politics 3.0 -- Conclusion: the feed is your friend -- Acknowledgments -- About the author. 
<br/><br/><label>ISBN: </label>9780872865563 (pbk.) 0872865568 (pbk.) 
<br/><br/><label>LCCN: </label>2012005506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media.<br/>Social media--Political aspects.<br/>Social media--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HM742  / .O26 2012 
<br/><br/><label>Dewey Class. No.: </label>302.3