The survey research handbook : guidelines and strategies for conducting a survey /
Pamela L. Alreck, Robert B. Settle.
- 2nd ed.
- Chicago : Irwin, c1995.
- xxvi, 470 p. : ill. ; 24 cm.
- The Irwin series in marketing .
Includes index.
0256103216
9780256103212
Social surveys--Handbooks, manuals, etc. Encuestas sociales --Manuales