The complete guide to fundraising management /
Stanley Weinstein.
- 3rd ed.
- Hoboken, N.J. : John Wiley & Sons, c2009.
- xxiii, 360 p. : ill. ; 24 cm.
- AFP fund development series. .
"The AFP fund development series"--P. v. Includes index.
Five major fundraising principles -- Your organization and the nonprofit world -- Managing the resource development function -- The case for support and fundraising materials -- Managing information -- Prospect identification, research, and segmentation -- Nurturing relations -- Major gift programs -- Mail and email fundraising -- Telephone solicitations -- Special event fundraisers -- Grantmanship -- Planned giving -- Capital and endowment campaigns -- Human resources.