Newman, Bruce I. <br/><br/>
The mass marketing of politics :  democracy in an age of manufactured images / 
Bruce I. Newman 
 - Thousand Oaks :  Sage Publications,  1999 
 - xviii, 166 p. ;  24 cm. 
<br/><br/>The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution. 
<br/><br/><label>ISBN: </label>0761909583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Political campaigns--United States.<br/>Communication in politics.<br/>Public relations and politics<br/>Advertising, Political<br/>Campaign management.<br/>Presidentes--Elección.--Estados Unidos<br/>Las campañas políticas--Estados Unidos.<br/>Comunicación en la política.<br/>Las relaciones públicas y la política.<br/>Publicidad política.<br/>Gestión de Campaña.
<br/><br/><label>LC Class. No.: </label>JA 85  / N551m 1999