TY  - BOOK
AU  - Newman,Bruce I.
TI  - The mass marketing of politics: democracy in an age of manufactured images 
SN  - 0761909583
AV  - JA 85 N551m 1999
PY  - 1999///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Presidents
KW  - United States
KW  - Election
KW  - Political campaigns
KW  - Communication in politics
KW  - Public relations and politics
KW  - Advertising, Political
KW  - Campaign management
KW  - Presidentes
KW  - Estados Unidos
KW  - Elección
KW  - Las campañas políticas
KW  - Comunicación en la política
KW  - Las relaciones públicas y la política
KW  - Publicidad política
KW  - Gestión de Campaña
N1  - The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution
UR  - http://www.loc.gov/catdir/enhancements/fy0655/99006266-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0655/99006266-t.html
ER  -