TY  - BOOK
AU  - De Groot,Gerard J.
TI  - Selling Ronald Reagan: the emergence of a president 
SN  - 1780768281 (hbk.)
AV  - JK 2281 D321s 2015
PY  - 2015///
CY  - London
PB  - I.B. Tauris
KW  - Reagan, Ronald.
KW  - Political campaigns
KW  - California
KW  - History
KW  - 20th century
KW  - Campañas políticas
KW  - Siglo XX
KW  - Governors
KW  - Election
KW  - Gobernadores
KW  - United States
KW  - Politics and government
KW  - 1966-1974
KW  - Estados Unidos
KW  - Política y gobierno
N1  - Includes bibliographical references and index; The speech -- Hardening of the categories -- 'You guys are absolutely crazy' -- Old tactics, new faces -- Those boys from BASICO -- The great pretender -- Drowning in milk -- 'What are you going to do about Berkeley?' -- 'Who shot Lincoln?' -- 'Hey, this guy could be president someday"
ER  -