Benoit, William L. <br/><br/>
Seeing Spots :  a functional analysis of presidential television advertisements, 1952-1996 / 
William L. Benoit 
 - Connecticut :  PRAEGER,  1999       
 - xii, 238 p. 
<br/><br/><label>ISBN: </label>0275966453 
<br/><br/><label>LC Class. No.: </label>JK 524 B473s 1999