Popkin, Samuel L.,  1942- <br/><br/>
The reasoning voter :  communication and persuasion in presidential campaigns / 
Samuel L. Popkin. 
 - Chicago :  University of Chicago Press,  1994. 
 - x, 291 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 261-280) and index. 
<br/><br/>The reasoning voter -- Acquiring data: the process of becoming informed -- Going without data: information shortcuts -- Going beyond the data: evidence and inference in voting -- Attributable benefits and political symbols -- Expectations and reassessments: surges and declines in presidential primaries -- The democratic primaries of 1976: Watergate and the rise of Jimmy Carter -- The republican primaries of 1980: George Bush, Ronald Reagan, and the legacy of 1976 -- The fight to redirect the democratic coalition in 1984. 
<br/><br/><label>ISBN: </label>0226675440 (cloth : alk. paper) : 0226675459 (paper) 9780226675459 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Presidentes--Elecciones--Estados Unidos<br/>Voting--United States.<br/>Votación--Estados Unidos<br/>Political campaigns--United States.<br/>Campañas políticas 
<br/><br/><label>LC Class. No.: </label>JK 524  / P828r 1991 
<br/><br/><label>Dewey Class. No.: </label>324.973