TY - BOOK AU - Hillygus,D.Sunshine AU - Shields,Todd G. TI - The persuadable voter: wedge issues in presidential campaigns SN - 9780691133416 (hardcover : alk. paper) AV - JK 528 H655p 2008 U1 - 324.70973 PY - 2008/// CY - Princeton PB - Princeton University Press KW - Primera Jornada de Catalogacion KW - Presidents KW - United States KW - Election KW - Voting KW - Presidentes KW - Elección KW - Estados Unidos KW - Elecciones KW - Politics and government KW - Política y gobierno N1 - Includes bibliographical references (p. [223]-235) and index; Wedge issues in presidential campaigns -- The reciprocal campaign -- Measuring the persuadable partisan -- Capturing campaign persuasion -- The Republican Southern strategy : a case study of the reciprocal campaign -- Candidate strategy in the 2004 campaign -- Conclusions: Consequences for democratic governance UR - http://www.loc.gov/catdir/toc/ecip0727/2007037758.html ER -