TY  - BOOK
AU  - Westen,Drew
TI  - The political brain: the role of emotion in deciding the fate of the nation 
SN  - 9781586484255
AV  - JK 528 W525p 2007
U1  - 324.9730019 
PY  - 2007///
CY  - New York
PB  - PublicAffairs
KW  - Presidents
KW  - United States
KW  - Election
KW  - Psychological aspects
KW  - Political campaigns
KW  - Voting
KW  - Political parties
KW  - Platforms
KW  - Partidos políticos
KW  - Estados Unidos
KW  - Political psychology
KW  - Emotions
KW  - Political aspects
KW  - Presidentes
KW  - Elecciones
KW  - Aspectos psicológicos
KW  - Campañas políticas
KW  - Historia
KW  - Politics and government
KW  - 1989-
KW  - Política y gobierno
KW  - 1945-1989
N1  - Includes bibliographical references and index; Winning states of mind -- Rational minds, irrational campaigns -- The evolution of the passionate brain -- The emotions behind the curtain -- Special interests in mind -- Trickle-up politics -- Writing an emotional constitution -- Aborting ambivalence -- Gunning for common ground -- Racial consciousness and unconsciousness -- Death and taxes -- Hope, inspiration, and political intelligence -- Positively negative -- Terror networks -- Civil and uncivil unions
N2  - This investigation by a renowned psychologist and neuroscientist proves that we vote with our hearts, not our minds. Westen is the lead investigator on a team of neuroscientists who have been studying how the brain processes political information. For two decades he has been advancing a theory of the mind that differs substantially from the more "dispassionate" visions held by most cognitive psychologists, political scientists, and economists. He looks at data across several Presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines and personal profiles of the candidates who have sought to win our hearts. And he shows that Americans don't vote with their heads but with their hearts, or guts, or neuroses.--From publisher description
UR  - http://www.loc.gov/catdir/toc/ecip0713/2007011503.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007011503-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007011503-d.html
ER  -