Malchow, Hal. The new political targeting / by Hal Malchow. - Washington, DC : Campaigns and Elections Magazine, c2003. - iii, 295 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.). Includes bibliographical references and index. Accompanying CD-ROM contains ... "segmentation tables." -- CD-ROM label. System requirements: Windows 95 or newer, Microsoft Office Suite 1998 or newer with Microsoft Excel installed. ISBN: 0963744747 9780963744746 Subjects--Topical Terms: Voting research--United States.Politics, Practical--United States.Elections--United States. LC Class. No.: JK1967 / .M242n 2003