Malchow, Hal.

The new political targeting / by Hal Malchow. - Washington, DC : Campaigns and Elections Magazine, c2003. - iii, 295 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).

Includes bibliographical references and index.

Accompanying CD-ROM contains ... "segmentation tables." -- CD-ROM label.


System requirements: Windows 95 or newer, Microsoft Office Suite 1998 or newer with Microsoft Excel installed.

0963744747 9780963744746


Voting research--United States.
Politics, Practical--United States.
Elections--United States.

JK1967 / .M242n 2003