Newman, Bruce I. <br/><br/>
The marketing of the president :  political marketing as campaign strategy / 
Bruce I. Newman. 
 - Thousand Oaks, CA :  Sage Publications,  c1994. 
 - xvii, 165 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 152-153) and indexes. 
<br/><br/><label>ISBN: </label>080395137X 0803951388 (pbk.) 
<br/><br/><label>LCCN: </label>93032450  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Campaign management--United States.<br/>Political campaigns--United States.<br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>JK 528 N551m 1994 JK528  / .N48 1994 
<br/><br/><label>Dewey Class. No.: </label>324.7/0973