Zemsky, Robert M.,    1940-  <br/><br/>
Remaking the American university :  market-smart and mission-centered / 
Robert Zemsky, Gregory R. Wegner, William F. Massy. 
 - New Brunswick, N.J. :  Rutgers University Press,  2005. 
 - xi, 231 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: the diminishing of public purpose -- The lattice and the ratchet -- The admissions arms race -- On being mission centered and market smart -- To publish and perish -- A value proposition -- Thwarted innovation -- Who owns teaching? -- Making educational quality job one -- Not good enough -- Crafting a public agenda -- Dancing with change. 
<br/><br/> Remaking the American University' provides analysis of the ways market forces have shaped and distorted the behaviours, purposes, and ultimately the missions of universities and colleges over the past half-century. 
<br/><br/><label>ISBN: </label>0813536243 (hardcover : alk. paper) 9780813536248 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2004025321 
<br/><br/><label>Nat. Bib. No.: </label>GBA542186  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013200331  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education, Higher--Aims and objectives--United States.<br/>Education, Higher--Economic aspects--United States.<br/>Educational change--United States.<br/>Educación superior --Fines y objetivos --Estados Unidos<br/>Educación Superior --Aspectos económicos --Estados Unidos<br/>Cambio educativo--Estados Unidos
<br/><br/><label>LC Class. No.: </label>LA 227.4  / Z53r 2005 
<br/><br/><label>Dewey Class. No.: </label>378.73