The sounds of capitalism : advertising, music, and the conquest of culture /
Timothy D. Taylor
- Chicago ; London : The University of Chicago Press, 2014
- xix, 345 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
9780226151625 022615162X
Music in advertising--United States. Advertising--History--United States--20th century. Mass media and music--United States. Música en publicidad--Estados Unidos. Publicidad--Historia--Estados Unidos.