TY  - BOOK
AU  - Taylor,Timothy Dean
TI  - The sounds of capitalism: advertising, music, and the conquest of culture 
SN  - 9780226151625
AV  - ML 3790 T246s 2014
U1  - 306.4/8420973 
PY  - 2014///
CY  - Chicago ; London
PB  - The University of Chicago Press
KW  - Music in advertising
KW  - United States
KW  - Advertising
KW  - History
KW  - 20th century
KW  - Mass media and music
KW  - Música en publicidad
KW  - Estados Unidos
KW  - Publicidad
KW  - Historia
N1  - Includes bibliographical references and index; Introduction : capitalism, consumption, commerce, and music --  Music and advertising in early radio --  The classes and the masses --  The Great Depression and the rise of the radio jingle --  Music, mood, and television : the discovery and use of emotion in advertising music --  The industrialization and standardization of jingle production --  The discovery of youth --  Consumption, corporatization, and youth in the 1980s --  Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after --  New capitalism, creativity, and the new petite bourgeoisie
N2  - From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history
ER  -