Media effects :  advances in theory and research / 
edited by Jennings Bryant , Dolf Zillmann 
 - Hillsdale :  Lawrence Erlbaum associates publishers,  1994       
 - xi, 505 p. 
<br/><br/><label>ISBN: </label>0805809171 
<br/><br/><label>LC Class. No.: </label>P 90 M489 1994