Dominick, Joseph R.,   1944-  <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick 
 - 6th edition 
 - Boston :  McGraw-Hill,  1999 
 - xxiii, 568 p. :   Ill., Diag. ;   26 cm  
 - The McGraw-Hill series in mass communication  .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>007290478X 9780072904789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Medios de comunicación de masas 
<br/><br/><label>LC Class. No.: </label>P 90  / D671d 1999 
<br/><br/><label>Dewey Class. No.: </label>302.23