TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication: media in the digital age 
SN  - 0072885793
AV  - P 90 D671d 2005
U1  - 302.23 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
KW  - Medios de comunicación de masas
N1  - Pt. 1: THE NATURE AND HISTORY OF MASS COMMUNICATION. Communication: Mass and other forms --
Perspectives on mass communication --
Historical and cultural context. Pt. II: MEDIA. Newspaper --
Magazines --
Books --
Radio --
Sound recording --
Motion pictures --
Television --
The internet and the world wide web. SPECIFIC MEDIA PROFESSIONS. News gathering and reporting --
Public relations --
Advertising. Pt. IV: REGULATION OF THE MASS MEDIA. Formal controls: laws, rules, regulations --
Ethics and other informal controls. Pt. V: IMPACT OF THE MEDIA. The global village: international and comparative media system --
Social effects of mass communication
ER  -