TY  - BOOK
AU  - Lacey,Nick
TI  - Media institutions and audiences: key concepts in media studies 
SN  - 0333658698
AV  - P 91  L131m 2002
PY  - 2002///
CY  - Basingstoke : 
PB  - Palgrave
KW  - Medios de comunicación de masas
N1  - The Media Business.- Regulation and Censorship.- Media Texts as Commodities.- Marketing and Public Relations.- The Independent and the Alternative.- Approaches to Audiences.- Defining and Persuading Audiences.- Audiences as Citizens.- Bibliography
N2  - Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level
ER  -