TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
SN  - 0534244742
AV  - P 91.3 W757m 1997
U1  - 302.23/072 
PY  - 1997///
CY  - Belmont [Calif.]
PB  - Wadsworth Pub.
KW  - Mass media
KW  - Research
KW  - Medias
KW  - Recherche
N1  - Includes bibliographical references and indexes
ER  -