TY  - BOOK
AU  - Gordon,W.Terrence
AU  - Willmarth,Susan
TI  - McLuhan for beginners
SN  - 0863162312
AV  - P 92.5 G665m 1997
PY  - 1997///
CY  - New York
PB  - Writers and Readers Documentary Comic Book
KW  - McLuhan, Marshall, 
KW  - Mass media specialists
KW  - Canada
KW  - Biography
KW  - Especialistas en medios de comunicación de masas
KW  - Mass media
KW  - Medios de comunicación de masas
N2  - Marshall McWho?, 1. -- What is so special about Marshall McLuhan?, 2. -- McLuhan's point of view, 11. -- Stepping into McLuhan's bio, 15. -- The mechanical bride, 25. -- Explorations & idea consultants, 26. -- Exploring the Gutenberg galaxy, 28. -- Understanding media, 34. -- Culture is our business = Business is our culture, 101. -- The global village, 103. -- From Cliche to archetype, 107. -- The mechanical bride : Comic strips, 114. -- Kroker's panic encyclopedia, 118. -- Closure : The laws of media, 122. -- Wrapping it up, 133
ER  -