Media management :  a casebook approach / 
Ardyth Broadrick Sohn ... [et al.]. 
 - 2nd edition 
 - Mahwah, N.J. :  L. Erlbaum Associates,  1999. 
 - x, 383 pages ;  24 cm. 
 - LEA's communication series  .
<br/><br/> Rev. ed. of: Media management / Stephen Lacy. 1st ed. 1993. 
<br/><br/>Includes bibliographical references (pages 359-369) and indexes. 
<br/><br/>Preface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Structure of Media Organizations. Technology and the Future. Media Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies:The Case of Profits vs. Public Interest: Clearance at KCMO-TV. The Case of Capital Investment and The Call & Journal. 
<br/><br/> Using case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance. 
<br/><br/><label>ISBN: </label>080583026X (alk. paper) 9780805830262 
<br/><br/><label>LCCN: </label>98023331  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.<br/>Comunicación<br/>Medios de comunicación de masas 
<br/><br/><label>LC Class. No.: </label>P 96  / M489 1999 
<br/><br/><label>Dewey Class. No.: </label>302.23/068