McQuail, Denis <br/><br/>
Audience analysis / 
Denis McQuail 
 - Thousand Oaks, Calif. :  Sage Publications,  1997 
 - x, 166 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0761910018 (cloth : acid-free paper) 0761910026 (pbk. : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Medios de comunicación de masas--Audiencias.
<br/><br/><label>LC Class. No.: </label>P 96  / M478a 1997 
<br/><br/><label>Dewey Class. No.: </label>302.23