Napoli, Philip M.  <br/><br/>
Audience evolution :  new technologies and the transformation of media audiences / 
Philip M. Napoli. 
 - New York :  Columbia University Press,  2011. 
 - xiii, 248 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution. 
<br/><br/><label>ISBN: </label>9780231150347 (cloth : alk. paper) 0231150342 (cloth : alk. paper) 9780231150354 (pbk. : alk. paper) 0231150350 (pbk. : alk. paper) 9780231520942 (ebook) 0231520948 (ebook) 
<br/><br/><label>LCCN: </label>2010023906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Medios de comunicación de masas --Audiencias <br/>Digital media--Technological innovations.<br/>Medios digitales --Innovaciones tecnológicas 
<br/><br/><label>LC Class. No.: </label>P 96  / N216a 2011 
<br/><br/><label>Dewey Class. No.: </label>302.23