Neuman, W. Russell. <br/><br/>
The future of the mass audience / 
W. Russell Neuman. 
 - Cambridge [England] ;  New York :  Cambridge University Press,  1991. 
 - xiv, 202 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 179-193) and index. 
<br/><br/>Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience. 
<br/><br/><label>ISBN: </label>0521413478 9780521413473 0521424046 (pbk.) 9780521424042 (pbk.) 
<br/><br/><label>LCCN: </label>91015353  
<br/><br/><label>Nat. Bib. No.: </label>GB91-57229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Mass media--Technological innovations.<br/>Mass media--Psychological aspects.<br/>Médias--Publics.<br/>Médias--Innovations.<br/>Médias--Aspect psychologique.<br/>Massamedia.<br/>Publiek.
<br/><br/><label>Subjects--Index Terms: </label>Mass media 
<br/><br/><label>LC Class. No.: </label>P 96  / N489f 1991