TY  - BOOK
AU  - Neuman,W.Russell
TI  - The future of the mass audience
SN  - 0521413478
AV  - P 96 N489f 1991
PY  - 1991///
CY  - Cambridge [England], New York
PB  - Cambridge University Press
KW  - Mass media
KW  - Audiences
KW  - Technological innovations
KW  - Psychological aspects
KW  - Médias
KW  - Publics
KW  - Innovations
KW  - Aspect psychologique
KW  - Massamedia
KW  - gtt
KW  - Publiek
N1  - Includes bibliographical references (p. 179-193) and index; Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience
UR  - http://www.loc.gov/catdir/description/cam024/91015353.html
UR  - http://www.loc.gov/catdir/toc/cam025/91015353.html
ER  -