Perloff, Richard M.,  1951- <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 2nd ed. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2003. 
 - xvi, 392 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 341-378) and indexes. 
<br/><br/><label>ISBN: </label>0805840877 (alk. paper) 0805840885 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Psychological aspects.<br/>Persuasion (Psychology)<br/>Attitude change.<br/>Persuasión (Psicología)<br/>Actitud (Psicología).<br/>Cambio de actitud<br/>Comunicación --Aspectos psicológicos
<br/><br/><label>LC Class. No.: </label>BF 637  / P451d 2003