TY  - BOOK
AU  - Whitaker,W.Richard
AU  - Ramsey,Janet E.
AU  - Smith,Ronald D.
TI  - Mediawriting: print, broadcast, and public relations 
SN  - 9780805862959 (pbk)
AV  - P 96 W578m 2009
U1  - 808.066302 
PY  - 2008///
CY  - New York
PB  - Routledge/Taylor and Francis Group
KW  - Medios de comunicación de masas
KW  - Mass media
KW  - Authorship
KW  - Broadcast journalism
KW  - Periodismo por televisión
KW  - Public relations
KW  - Journalism
KW  - Periodismo
KW  - Autoría
N1  - Incluye referencias bibliográficas e índice; Communication theory and news values --  Ethical and legal issues in media writing --  Basics of writing and editing --  Basic news stories --  Interviewing --  Reporting what others say --  Obituaries, rewrites, and roundups --  Research in communication --  Feature writing --  Writing broadcast copy --  Reporting for radio and TV --  Public relations writing: organizational media --  Public relations writing: news media --  Advertising copywriting --  Afterword: you and the future
N2  - "This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket
UR  - http://www.loc.gov/catdir/toc/ecip0813/2008010584.html
ER  -