Whitaker, W. Richard   1940- <br/><br/>
Mediawriting :  print, broadcast, and public relations / 
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. 
 - 2nd edition 
 - Mahwah, N.J. :  L. Erlbaum Associates,  2004. 
 - xxii, 424 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. 
<br/><br/><label>ISBN: </label>0805846883 (pbk. : alk. paper) 9780805846881 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Medios de comunicación de masas <br/>Periodismo por televisión <br/>Periodismo --Autoría 
<br/><br/><label>LC Class. No.: </label>P 96  / W578m 2004 
<br/><br/><label>Dewey Class. No.: </label>808.066302