TY  - BOOK
AU  - Whitaker,W.Richard
AU  - Ramsey,Janet E.
AU  - Smith,Ronald D.
TI  - Mediawriting: print, broadcast, and public relations 
SN  - 0805846883 (pbk. : alk. paper)
AV  - P 96 W578m 2004
U1  - 808.066302 
PY  - 2004///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Mass media
KW  - Authorship
KW  - Medios de comunicación de masas
KW  - Periodismo por televisión
KW  - Periodismo
KW  - Autoría
N1  - Includes bibliographical references and indexes
N2  - Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004002462.html
UR  - http://www.loc.gov/catdir/enhancements/fy0644/2004002462-d.html
ER  -