Gamble, Michael,  1943- <br/><br/>
Introducing mass communication / 
Michael W. Gamble, Teri Kwal Gamble. 
 - New York :  McGraw-Hill,  c1986. 
 - xv, 448 p. :  ill. ;  24 cm. 
 - McGraw Hill series in mass communication .
 - McGraw Hill series in mass communication. .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070227705 (pbk.) 9780070227705 (pbk.) 
<br/><br/><label>LCCN: </label>85012755  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Médias.
<br/><br/><label>LC Class. No.: </label>P90  / G191i 1986 
<br/><br/><label>Dewey Class. No.: </label>001.51