TY  - BOOK
AU  - Gamble,Michael
AU  - Gamble,Teri Kwal
TI  - Introducing mass communication
T2  - McGraw Hill series in mass communication
SN  - 0070227705 (pbk.)
AV  - P90 G191i 1986
U1  - 001.51 19
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
KW  - Médias
N1  - Includes bibliographies and index
ER  -