TY - BOOK AU - Lindlof,Thomas R. AU - Taylor,Bryan C. TI - Qualitative communication research methods SN - 9781412974721 (cloth) AV - P 91.3 L746s 2011 U1 - 302.2/072 22 PY - 2011/// CY - Thousand Oaks, Calif. PB - SAGE KW - Communication KW - Research KW - Methodology KW - Comunicación KW - Investigación N1 - Includes bibliographical references and indexes; Introduction to qualitative communication research -- Theoretical traditions and qualitative communication research -- Design I : planning research projects -- Design II : implementing research projects -- Producing data I : participation, observation, and recording social -- Producing data II : qualitative interviewing -- Producing data III : èy analyzing material culture and documents -- Sense making : qualitative data analysis and interpretation -- Writing, authoring, and publishing N2 - Introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report ER -