Infographics : the power of visual storytelling /
Jason Lankow, Josh Ritchie, Ross Crooks.
- Hoboken, N.J. : John Wiley & Sons, Inc., c2012.
- 263 pages : illustrations, maps ; 23 cm.
Includes index.
Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.
9781118314043 (pbk.) 1118314042 (pbk.)
2012288540
Comunicación Visual communication. Comunicación visual Communication--Graphic methods. Comunicación --Métodos gráficos Information visualization. Visualización de la información Business presentations. Presentaciones de negocios Presentation graphics software.