TY  - BOOK
AU  - Chan-Olmsted,Sylvia M.
TI  - Competitive strategy for media firms: strategic and brand management in changing media markets 
SN  - 0805848126 (cloth : alk. paper)
AV  - PN 1991.5 C454c 2005
U1  - 384.54/068/4 22
PY  - 2005///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Broadcasting
KW  - Management
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005040117-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005040117-t.html
ER  -