TY  - BOOK
AU  - Howard,Herbert H.
AU  - Kievman,Michael S.
AU  - Moore,Barbara A.
AU  - Howard,Herbert H.
TI  - Radio, TV, and cable programming
SN  - 0813803438 (alk. paper)
AV  - PN 1991.55 H848r 1994
U1  - 384.54/42/0973 
PY  - 1994///
CY  - Ames
PB  - Iowa State University Press
KW  - Radio programs
KW  - Planning
KW  - Television programs
N1  - Rev. ed. of: Radio and TV programming. c1983; Includes bibliographical references ( p.444) and index
ER  -