Johnson, Catherine,  1973- <br/><br/>
Branding television / 
Catherine Johnson. 
 - Abingdon, Oxon ;  New York :  Routledge,  c2012. 
 - xvii, 197 p.;  25 cm. 
 - Comedia .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding? 
<br/><br/><label>ISBN: </label>9780415548427 (alk. paper) 9780415548434 (pbk. : alk. paper) 9780203597033 (ebk.) 
<br/><br/><label>LCCN: </label>2011016514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting--United States.<br/>Television broadcasting--Great Britain.<br/>Branding (Marketing)--United States.<br/>Branding (Marketing)--Great Britain.<br/>Transmisión de televisión--Estados Unidos<br/>Radiodifusión televisiva--Estados Unidos.<br/>Transmisión de televisión--Gran Bretaña.<br/>Marcas de fábrica--Estados Unidos.<br/>Marcas de fábrica--Gran Bretaña.
<br/><br/><label>LC Class. No.: </label>PN 1992.3  / J66b 2012 
<br/><br/><label>Dewey Class. No.: </label>384.55068/8