Buzzard, Karen <br/><br/>
Electronic media ratings :  turning audiences into dollars and sence / 
Karen Buzzard 
 - Boston :  Focal Press,  1992       
 - viii, 119 p. 
<br/><br/><label>ISBN: </label>0240800664 
<br/><br/><label>LC Class. No.: </label>PN 1992.8 B992e 1992