TY  - BOOK
AU  - Merlis, George
TI  - How to make the most of every media appearance: getting your message across on the air, in print, or online 
SN  - 0071416714
AV  - PN 1992.8 M565h 2004 
PY  - 2004///
CY  - New York
PB  - McGraw
ER  -