Webster, James G. <br/><br/>
Ratings analysis :  the theory and practice of audience research / 
James G. Webster, Patricia F. Phalen, Lawrence W. Lichty 
 - 2 
 - Mahwah :  Lawrence Erlbaum,  2000       
 - x, 282 p. 
 - LEA's communication series .
<br/><br/><label>ISBN: </label>0805830995 
<br/><br/><label>LC Class. No.: </label>PN 1992.8 W377r 2000