Research in media promotion / 
edited by Susan Tyler Eastman. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2000. 
 - xiii, 365 p. :  23 cm. 
 - LEA's communication series .
<br/><br/> A collection of 11 original studies.  Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>080583382X (cloth) 9780805833829 (cloth) 
<br/><br/><label>Subjects--Index Terms: </label>Advertising  Television programs  United States 
<br/><br/><label>LC Class. No.: </label>PN 1992.8.  / R432 2000