TY  - BOOK
AU  - Eastman,Susan Tyler
TI  - Research in media promotion
SN  - 080583382X (cloth)
AV  - PN 1992.8. R432 2000
PY  - 2000///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum Associates
KW  - Advertising
KW  - Television programs
KW  - United States
N1  - A collection of 11 original studies; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0634/99087341-d.html
ER  -