Marich, Robert. <br/><br/>
Marketing to moviegoers :  a handbook of strategies and tactics / 
Robert Marich. 
 - 3rd ed. 
 - Carbondale ;  Edwardsville :  Southern Illinois University Press,  c2013. 
 - xi, 417 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780809331963 (pbk. : alk. paper) 0809331969 (pbk. : alk. paper) 9780809331970 (ebook) 0809331977 (ebook) 
<br/><br/><label>LCCN: </label>2012018745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing.<br/>Motion pictures--Distribution.<br/>Imágenes en movimiento--Mercadeo.<br/>Imágenes en movimiento--Distribución.<br/>20151000.
<br/><br/><label>LC Class. No.: </label>PN 1995.9  / M333m 2013 
<br/><br/><label>Dewey Class. No.: </label>791.430688