TY  - BOOK
AU  - Marich,Robert
TI  - Marketing to moviegoers: a handbook of strategies and tactics 
SN  - 9780809331963 (pbk. : alk. paper)
AV  - PN 1995.9 M333m 2013
U1  - 791.430688 
PY  - 2013///
CY  - Carbondale, Edwardsville
PB  - Southern Illinois University Press
KW  - Motion pictures
KW  - Marketing
KW  - Distribution
KW  - Imágenes en movimiento
KW  - Mercadeo
KW  - Distribución
KW  - 20151000
N1  - Includes index
ER  -