The magazine from cover to cover /
Sammye Johnson, Patricia Prijatel.
- 2nd ed.
- New York : Oxford University Press, 2007.
- xviii, 382 p., [15] p. of plates : ill. (some col.), maps ; 26 cm.
Includes bibliographical references and index.
Pt. 1: The enduring medium. The magazine as a storehouse : the scope of the medium ; The magazine as a marketplace : the role of advertising ; The magazine as a historical document : trends over time ; The magazine as a social barometer : political and cultural interaction -- Pt. 2: The magazine's blueprint. Conceptualizing the magazine : formulas for success ; Magazine business plans : determining the bottom line ; Magazine structures : staff organization -- Pt. 3: The magazine's content. Molding the magazine's content : editorial style ; Creating the magazine's look : designs for readability ; Manufacturing the magazine : the production process ; Magazine legalities : understanding the law ; Moral frameworks : codes of ethics.
For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.