TY  - BOOK
AU  - Rosenstiel,Tom
TI  - We interrupt this newscast: how to improve local news and win ratings, too 
SN  - 9780521871150 (hardback)
AV  - PN4888.T4 W37 2007
U1  - 070.4/33 22
PY  - 2007///
CY  - New York
PB  - Cambridge University Press
KW  - Television broadcasting of news
KW  - United States
N1  - Includes bibliographical references (p. 221-223) and index; Prologue : what this book is for; Tom Rosenstiel and Dante Chinni --; Knowledge base; Tom Rosenstiel and Marion R. Just --; ·I-teams· and ·Eye candy· : the reality of local TV news; Walter C. Dean and Atiba Pertilla --; Myths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news; Walter C. Dean, Atiba Pertilla, and Todd L. Belt --; Magic Formula : how to make TV that viewers will watch; Steps to better coverage; Todd L. Belt and Marion R. Just --; Putting it all into action : techniques for changing newsroom cultures; Walter C. Dean --; Road ahead : the future of local TV news; Tom Rosenstiel and Dante Chinni
UR  - http://www.loc.gov/catdir/toc/ecip0618/2006025896.html
UR  - http://www.loc.gov/catdir/enhancements/fy0729/2006025896-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0729/2006025896-d.html
ER  -