TY  - BOOK
AU  - Phillips,Andrea
TI  - A creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms 
SN  - 9780071791526 (hbk. : alk. paper)
AV  - QA 76.76 P558c 2012
U1  - 006.7 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Digital storytelling
KW  - Interactive multimedia
KW  - Internet entertainment industry
KW  - Marketing
KW  - Psychological aspects
KW  - Relatos de historias digital
KW  - Multimedia Interactiva
KW  - Industria del Entretenimiento en Internet
KW  - Mercadeo
KW  - Aspectos Psicológicos
N1  - Includes bibliographical references and index
ER  -