Heath, Chip,   1963-  <br/><br/>
Switch :  how to change things when change is hard / 
Chip Heath and Dan Heath. 
 - 1st ed. 
 - New York, N.Y :  Crown Business,  2010. 
 - 305 pages ;  22 cm. 
<br/><br/>Includes bibliographical references (pages [267]-292) and index. 
<br/><br/>Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. 
<br/><br/><label>ISBN: </label>9780307885036 (Pbk.) 0307885038 (Pbk.) 
<br/><br/><label>LCCN: </label>2009027814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Change (Psychology)<br/>Cambio (Psicología) 
<br/><br/><label>LC Class. No.: </label>BF 637  / H437sw 2010 
<br/><br/><label>Dewey Class. No.: </label>155.7